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BUILDING BRANDS PEOPLE CHOOSE TO REMEMBER.

Caramel is the creative growth partner behind ambitious brands earning attention, shaping culture and creating lasting impact.

WATCH SHOWREEL
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50M+

2,000+

850+

10+

Organic views generated in a single month

Campaigns delivered across 12 industries

Brands supported since 2015

Countries reached through our work

TRUSTED BY THOSE BUILDING TOMORROW.

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For over a decade, we’ve partnered with global brands, ambitious founders and influential personalities to launch products, build communities and shape culture.

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EVERY FRAME EXISTS TO EARN ATTENTION.

Watch our showreel.

SHOWREEL

Building influence. Not just campaigns.

French montana

A cinematic hero trailer launching French Montana’s official sticker collection to millions of Telegram users worldwide.

Oleksandr Usyk

With no established launch direction or creative foundation, we built the campaign from the ground up. From the core concept and narrative to the pacing, sound design and visual direction, every element was engineered to turn a simple sticker release into a high-impact global launch moment.

 

The final hero trailer captured Usyk’s energy, humour and larger-than-life personality, generating millions of organic views across social media worldwide. The result exceeded expectations, built genuine hype around the Telegram launch and earned an overwhelmingly positive response from Usyk and his wider team.

Image by Cade Roberts
VeVe Stickerverse
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Name, identity and product concept for VeVe’s sticker and digital collectible platform on Telegram.

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Texas Chicken

We created culture-led campaigns combining bold concepts, social-first content and strategic rollouts to build nationwide attention and demand.

The work contributed to multiple product sellouts while strengthening Texas Chicken’s cultural relevance across New Zealand.

Cordis Auckland

We produced premium photography and video capturing the full Cordis Auckland experience, from dining and rooms to atmosphere and service.

The content was used across social media, campaigns, digital platforms and key hero placements.

ONE GROWTH ECOSYSTEM, NOT DISCONNECTED SERVICES.

02 Creative

Creative direction, branding, content, photography, video, CGI and design

01 Strategy

Brand strategy, positioning, go-to-market and consumer insights

03 Growth

Organic social, creators, community, paid media, PR and campaigns

04 Digital

Websites, development, AI, automation, analytics and SEO

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Modern brands don’t grow through louder advertising. They grow through stronger positioning, compelling stories, real communities and relentless consistency.

We build brands that influence industries, not just compete within them.

LET’S BUILD SOMETHING PEOPLE REMEMBER.

Every generation creates a handful of brands that define it.

If your ambition goes beyond marketing, let’s build something impossible to ignore.

Image by Glitch
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